|A1||X||Make a ryokan reservation|
|B1||X||Fix non-camelcase links from E-Mail%20from%20Niklas%20Morberg (TaskPool)|
|B2||X||Reply about Subject from E-Mail%20from%20Nakajima (TaskPool)|
5. Typhoon: 22:27
I'm glad a few teachers live close by. Our Saturday morning classes will push through. All of the students and at least one teacher are residents. Productive use of one's time.
I just hope the weather clears up in time for our Fuji trip.
4. Halloween coming up: 22:24
I was tempted by some of the costumes in the shops, but I don't think
I'll be able to justify that expense to myself.
3. LAZYBONES: 21:18
Sleepily swatting the hitch-hiking flies away, the man shifted onto his side, for a moment dreaming that he was at home on a nice soft bed--which is why he was unable to avoid an undignified fall when the carabao tripped on a tree root.
Covered in mud, he shook a fist at the carabao. "Watch where you're going! Worthless piece of... If you don't shape up, I'm going to eat lengua!" With that, he clambered back onto the carabao and nudged it with his knees.
The carabao refused to budge.
He nudged it again, sharply. "Move! I'm going to give you a kick in the behind if you don't!"
The carabao took a few steps backward.
"Lazybones!" He jumped off with a muttered curse. The carabao munched grass, unconcerned. He drew back to deliver a powerful kick, but missed. Alcohol-addled senses may have failed to register the carabao's snort, but bruises showed the carabao had much better aim!
(In response to flashxer prompt "Motivation": You want motivation? Okay, okay. How about a kick in the behind if you don't get it done? Is that motivation enough, or do you need even more vigorous persuasion?)
2. On obfuscating e-mail messages: 19:39
1. More uncharacteristically business-y thoughts: 17:39
By the way, I'm not recommending being insincere. I'm just recommending looking for good stuff. =)
Tip for effective selling, which you probably already know but which I am writing down anyway because it's good exercise for me: =)
Make the people from the other company believe they're special. Make them feel that you've heard about them before and have been looking forward to working with them. Of course, you don't want to be _too_ much of a suck-up, because then the deal might become disadvantageous, but a little flattery doesn't hurt. =) Check out the company's reputation. Companies like thinking that they have a reputation (good, of course). This kind of background research also helps you figure out what designs might appeal to your clients, what kind of information they need posted.
It's hard to do that kind of research on the Net, considering your clients usually haven't gotten around to making a website yet. So how did they find out about us? Probably through good old-fashioned networking. Because of the high turnover in the advertising industry, some of the people working at the web design company I recommended had probably worked with us on projects before. They might've looked through our promotional literature, or at the very least know people who know us. They mentioned stuff that wasn't on our website, but which characterized the company. That was their edge. Adphoto didn't get a generic presentation--or at least Adphoto didn't get a presentation that _felt_ generic.
If you have a particularly important deal to close, learn as much as you can about the other company. That way, you can make them feel that you aren't just giving them a generic template. You're custom-building something that fits their company. You understand how they think, how they work. You know what they need. They can trust you.
Your research doesn't have to be exhaustive. You just have to know more than they expect you to. Find out what they're proud of, and bring it up. Find their good points. Who are their clients? If you can find out without them knowing that you found out, well and good. If not, you can ask them if they can name a few clients so that you have an idea of their audience. Remember to be a little impressed. =) It's easy to be impressed when your client has big clients, but don't forget to look for something to compliment even when you're working with a small company. <grin>
This is like the magic a good cover letter can do for a resume. It probably won't save a horrible resume, but a good, _personalized_ cover letter can make a difference when two people's qualifications are roughly equal. Make your clients feel good. =)
In the end, you _can_ still base your designs on generic templates, but I suspect that a few well-placed compliments and mm hmmms will make your clients feel they're special. When you have happy clients, they'll not only use you for larger projects, but also happily recommend you to their friends. <grin> You know that already, though.
I'd love to hear about any questions, comments, suggestions or links that you might have. Your comments will not be posted on this website immediately, but will be e-mailed to me first. You can use this form to get in touch with me, or e-mail me at firstname.lastname@example.org .